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Absolute Resorts Management Co., Ltd.

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Absolute Resorts Management Co., Ltd.
ABSOLUTE Resorts Management is the license holder of the ABSOLUTE brand and its sub-brands. ABSOLUTE provides its clients with expertise in hospitality management services, including, but not limited to, hotels, resorts, serviced residences, mixed use developments, condominium and housing estate services (property management services) and clubs. This can take the form of consultancy services, management or an outright lease on a property by ABSOLUTE in the case of hotels and resorts. Hotels and resorts must, however, fall into specific categories in order to maintain the brand, theme and concept of the ABSOLUTE experience. Subject to circumstances, specifically in the case of hotels & resorts, ABSOLUTE would often prefer a lease. ABSOLUTE currently operates boutique resorts and properties in Phuket, Koh Samui, Patong and has a variety of new projects in various stages of negotiations. Having said that, it nevertheless is our stated mission that -once we have joined a project- to see it through. We do not believe in either over-extending ourselves or growing fast purely for the sake of it, and thus joining the legions of dysfunctional organisations. ABSOLUTE hospitality aims to stay compact, manageable, and dedicated to what we do best. ABSOLUTE continuously strives to offer the highest levels of quality accommodation in elegant, sometimes daringly contemporary surroundings, but always with a warm welcoming ambience. We aspire to pay extraordinary attention, and offer a superb service to our guests. Always open to new ideas and receptive to input, we are in a continuous cycle of aiming to reinvent and improve ourselves ABSOLUTE was founded by Supachart Ruamsamu, a well-known, professional Thai hotelier with a vision. With a long history working for renowned resorts and hotels, and driven by a passion to deliver hospitality. About the ABSOLUTE Management style Conceptual skills We place great importance on highly creative, yet useful, sensible and comfortable concept development that is sensitive to a specific location and incorporates local cultural and design elements. Subject to the level of budgetary constraints, we strive to avoid standard, off-the-rack generic designs and blunt imitations. Nevertheless, it must be said that nobody is an expert in each and every facet of design, and sometimes adaptions to existing designs are made. Every detail is thought through, scrutinized and critically analysed, ranging from amenities to service concepts to the ergonomic suitability of seating facilities. We are continuously weighing and redefining hospitality and leisure concepts trends. Thus, we are in a position to create the most appropriate product for each of our projects. This is then implemented by closely working with the General Manager of each property in adapting and implementing our policies and systems in harmony with the local environment Hospitality-givers People are absolutely paramount in the service industry, and without good hospitality-givers everything else is a disappointment too. We therefore put emphasis on, and commit time, effort and resources to, chosing the right people. In our long experience of working in Thailand, we have gathered a database containing a wealth of the crème-de-la-crème of professionals in each and every discipline required in the various pre-opening and operational phases. All experts in their own right, once these team players are on board, ideas such as employee development and training, employee recognition, cross training, performance related pay, empowerment are now conventional wisdom and play a big part in our business. In addition to the above we also instill strong market orientation and financial discipline amongst all of our team-members as well as a strong commitment through loyalty and a feeling of belonging and ownership. ABSOLUTE Dynamic As a young & energetic company, we avoid the structure often associated with big corporations. ABSOLUTE employs talented and experienced resort General Managers and department heads who are entrepreneurial and bring initiative & innovation to the product. To ensure these are not only words on paper, we allow our General Managers a significant freedom and autonomy whilst still monitoring each operation and giving clear guidelines on financial targets, the ABSOLUTE operating philosophy and Best Practices, and essential controls and systems. Our General Managers take full responsibility for their unit. The ABSOLUTE Experience As the hospitality industry becomes more and more competitive and demanding, we see that differentiation is a key element in product development and positioning. ABSOLUTE has identified niches in the market, which work on the assumption that clients are looking for an experience and service that excels and exceeds expectations, not merely a stay in a generic environment where guests are reduced to being identified by (room) numbers. About ABSOLUTE Management Services ABSOLUTE offers consultancy, development, leasing and management services for hotels, resorts and spas operated under an ABSOLUTE brand. Ideally involved with a project from its inception, our team will then guide the development and assures that the brand spirit and brand values influence all facets of the project. Adopting a one-stop seamless approach, property developers and funders are assured that their properties are developed in accordance with sound concepts that are in turn strongly founded on performance-driven operations. Corparate Restructuring & Refinancing - Advise on restructuring of resources in an organization. - Advise on debt restructuring. - Advise on refinancing initiatives. - Provide financial asset management services. Strategic Development - Advise on strategic development of existing properties and planned developments. - Advise on business risk analysis. - Advise on strategic positioning of real estate assets. - Advise on investment strategies and perform feasibility studies. - Advise on marketing and exit strategies. Concept Development - Advise on concept and design development of assets under construction. ABSOLUTE Central Reservation System - Links ABSOLUTE-managed properties to a central reservation system. - Provides Internet-based sales and marketing services. - Provides e-commerce transactions for Internet bookings. Value Driver Analysis - Identify value drivers in operating and supporting units. - Establish action plans for profit improvement and cost control of assets under operations. - Advise on business process re-engineering. Audit and Corporate Governance - Perform financial, internal control and operations audits. - Advise on measures to improve corporate governance. Pre-development The scope of services offered by ABSOLUTE is broad and begins with feasibility studies, including site evaluation, market potential, concept development and financial viability calculations. During this phase we put together design briefs and master-planning. Appropriate consultants are identified to compliment the combined experience of the ABSOLUTE team in developing the project. We also give assistance and advice in the financing process if required. During Development Technical Services reviews and advises on all designs and drawings, including but not limited to concept, guest accommodations, public areas, service areas, staff facilities, landscaping, uniforms, graphics and signage, and marketing collateral. We advise on mechanical and electrical requirements, all FF&E (fixtures, furniture & equipment) and all operational systems. Project Management Services oversee the planning, follow up, co-ordination and development of the total project from start to finish significantly reducing the project owner's tasks. ABSOLUTE total management of the project provides better control and coordination of all involved parties - from architects, M&E consultants to structural engineers. Pre-opening Services incorporate, but are not limited to, the preparation of budgets and estimated P&L accounts, working capital requirements, staffing and salary guides, recruitment schedules, operating policies, sales and marketing support, printed and electronic collateral design, production and distribution, PR activities, lease negotiations, concession contracts, site visits and inspections with progress reports; whilst continually coordinating the entire design team throughout the pre-opening period. Testing and Commissioning Coordinate testing and commissioning of M&E services in consultation with project consultants. Coordinate interfacing of vendors’ work with contractors’ work. Project Hand-over Coordinate the handing-over of areas from the contractors to the owners/operators. Monitor rectifications and follow-up works as detailed on ‘hand-over’ punch lists. Post Opening Full property management consists of identifying key objectives for the property and implementation through the unit General Manager. This includes accounting, administration, cost control, maintenance, sales and marketing and concept implementation. Support by corporate services includes competitor analysis and yield analysis, with frequent inspections. About Supachart Ruamsamu A 53 year old Thai national, and a business administration and hotel management school graduate, Supachart Ruamsamu started his hotel career since 1979 at the Royal Cliff Beach Hotel in Pattaya. In 1985 he joined the opening team of the Phuket Yacht Club Hotel as Executive Assistant Manager and subsequently promoted to General Manager. After 5 years at the Phuket Yacht Club, he joined the Royal Garden Group as Area General Manager of their 2 properties in Hua Hin, in charge of the Royal Garden Resort (presently the Marriott Hua Hin) and the Royal Garden Village (presently Anatara Resort & Spa). Back to Phuket he worked with the Dusit Group at Dusit Laguna and at Dusit Island Resort in Chiang Rai. He was subsequently offered to manage the Royal Phuket City Hotel after Accor had done it for 3 years. He then was offered to manage Club Andaman Beach Resort and most recently offered to work for the Merlin Group at Merlin Beach Resort. Supachart Ruamsamu has 25 years of hotel management experience and is well connected in the hotel and travel trade circles.
Contact: Full operational Management Services, Interim management, Executive search services, Handover/defect listing services contact: Supachart Ruamsamu, Managing Director of Absolute Resorts Management Henri, Development Director; New projects, redevelopments, feasibility studies, rehabilitation projects, rental programmes, asset management (estates, condominiums, homes, resorts, office buildings) pre-openings: Ms.Thipphawan, Director for issues relating to marketing, finance studies, reports or issues, villa & boutique home rentals: Christine Davis, Director Spa; Spa projects, spa realignments, Spa feasibility studies Ms.Koraket Suksawat, Corporate Sales Manager Hospitality sales-related issues:
Address: 19/48 Moo 8, Chaofa Road, Chalong, Muang, Phuket 83100 THAILAND
Page Rank : 1
Map: Map Last modified:
2007-08-28 09:27:53
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